Every customer who walks into your store ends up in the same place: the register. They might grab a drink, pay for gas or pick up a snack, but they all stop at the counter. That’s why the few square feet around your checkout are the most valuable real estate you have.
Counter displays make that space earn money. Here is why they work and how to get the most out of them.
Customers decide at the last second
Most counter purchases aren’t planned. A shopper waiting in line sees a pair of sunglasses, a phone charger or a novelty item, and adds it to their purchase in seconds. The item didn’t need to be on their list. It only needed to be in front of them at the right moment.
A counter display puts products exactly where that decision happens. Nothing else in the store gets that much eye contact.
Small footprint, big selection
A well-built counter display holds dozens of units in the space of a shoebox. A 40-count watch display, for example, gives shoppers a full range of styles without taking up shelf space you need for everyday goods.
Because the display arrives pre-packed, there’s no time spent building shelves or pricing individual boxes. You unpack it, set it on the counter and start selling.
Displays sell themselves
Your staff is busy ringing up sales. They don’t have time to pitch products. A good display does that job for them:
- It’s visible. Bright packaging and an upright stand catch the eye from the line.
- It’s hands-on. Customers can pick items up and look at them without asking.
- It shows variety. Seeing many colors or styles side by side encourages people to choose one rather than walk away.
What sells best at the counter
The best counter products share a few traits. They’re small, priced low enough to buy without thinking twice, and useful or fun right away. Categories that consistently perform well include:
- Watches, especially fashion and “bling” styles
- Sunglasses in warm months
- Phone chargers, cables and earbuds
- Batteries
- Novelty items and small gifts
- Body spray and fragrance
Tips for getting the most from your displays
- Keep it full. A half-empty display looks picked over. Restock before it drops below about a third.
- Rotate by season. Swap sunglasses for gift items as the holidays approach.
- Put it at eye level. Place displays where the customer stands, not behind the register.
- Watch what moves. Track which displays sell out fastest and reorder those first.
- Don’t crowd the counter. Three or four strong displays beat ten cluttered ones.
Stock up with Super Diamond Global
Super Diamond Global carries ready-to-sell counter displays across watches, sunglasses, phone accessories, batteries, novelty items and more, all at wholesale pricing. Register for a wholesale account to view prices and start turning your counter into your best-selling aisle.